Because scheduling takes time and knowing when your articles are being published, it is much easier to simply start with the calendar and fill in the gaps on the schedule, rather than trying to figure out when you scheduled items.
The Editorial Calendar will also allow you to drag your posts from date to date if you find the need to move an item as something really important comes up and you would rather write about a new topic.
It all seems to simple, and it is. The biggest challenge? Taking the time to write. This way you can write whenever and where ever, you just schedule it in the best slot.
To help you along with the process, here is a checklist you can use to keep control of your post scheduling.
Bette Daoust, Ph.D. is a speaker, author (over 170 books, articles, and publications), and consultant. She has provided marketing, sales, business development and training expertise for companies such as Peet's Coffee & Tea, Varian Medical Systems, Accenture, Avaya, Cisco Systems to name a few. Dr. Daoust has also done extensive work with authors in developing their recognition and marketing strategies.